ERP vs CRM
ERP and CRM solve different business problems. CRM focuses primarily on customers, leads and sales relationships, while ERP manages broader business operations.
What Does CRM Manage?
CRM systems commonly manage leads, contacts, customers, sales pipelines, follow-ups, communication and customer activities.
What Does ERP Manage?
ERP systems can manage inventory, purchasing, finance, employees, sales, operations and reporting.
CRMERP LeadsOperations CustomersInventory Sales pipelinePurchasing Follow-upsFinance
Can a Business Use Both?
Yes. Many organizations use CRM for customer-facing activities and ERP for internal operations. Integration can connect customer and operational data.
Read what ERP software is and what CRM software is.